Speaker: Martin
Function: Vice President of Marketing & External Communications
Organization: Atos

About the speaker
Martin Pietersen is Vice President of Marketing & External Communications at Atos, leading the BNN marketing team across Belux, the Netherlands, and the Nordics. With extensive international experience, he has managed global marketing programs and brand partnerships at UEFA EURO 2024 and multiple Olympic & Paralympic Games. He focuses on applying technology insights from major sports events to create value for clients across industries, driving ROI and enhancing client experiences.